The above is a quote from the very quotable Benjamin Disraeli on the importance of having as much information as possible to guide you through life. Its good advice. We’ll forget about the other more famous quote he said about lies and statistics...
I was reminded of this quote this week by none other than Primal Scream who were complaining about Theresa May walking off stage to one of their songs at The Conservative Party Conference. "Didn't they research the political history of our band?" they shouted incredulously, or as incredulously as you can shout in a written statement. If Theresa May had then surely she would have thought twice about choosing a song about drugs and debauchery by a very left wing band for her grand stage exit
Well it turns out she didn’t. It was a song by someone else. And besides it very unlikely that Theresa May picks her own soundtrack. Which all kind of ruined the story a bit. But the point is if wide ranging public figures as Benjamin Disraeli and Bobby Gillespie are telling you to gather as much information as possible before making your decisions then it’s perhaps wise listening them. Because I doubt they would have agreed on much else.
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A blog on the Market Research industry in Liverpool. Talking mainly about the importance of Customer Satisfaction and Customer Insight
